My First Tuesdays Together
Earlier this month I attended a Tuesdays Together event for my local chapter of The Rising Tide Society. It was an amazing evening and I wanted to share a few of my takeaways from my first experience attending a ‘business’ event as an entrepreneur.
If you’re not familiar with The Rising Tide Society (RTS), I’d recommend checking out the link above when you have a chance but in the interest of time and context here are some details to paint a quick picture for you.
The Rising Tide Society:
Believes an empowered creative economy will change the world
Elevates voices, shares stories and builds a thriving community (on, and offline)
Supports creative entrepreneurs in their pursuit of a sustainable livelihood
On the second Tuesday of every month, local RTS chapters gather for Tuesdays Together to meet other entrepreneurs and creatives, share ideas, swap stories and learn new skills. Above all, its a sense of community at the forefront of the meetings - let’s face it, entrepreneurship can be lonely.
I attended September’s meeting which was all about Instagram for your business. As someone who primarily uses Instagram as my social media marketing medium of choice, I was glad to see that many of the strategies I’ve implemented are consistent with what was recommended to the group by a representative from a local marketing agency.
We started the gathering with a quick icebreaker where we were randomly assigned another attendee’s Instagram handle and then introduced our account and the person associated with it based on a quick glance at their bio and their grid. We learned the importance of making a good first impression on your audience by clearly indicating who you are and what you do in your IG bio and selecting a profile image to represent us.
As the meeting continued, we learned about creating ‘thumb-stopping’ content that would entice users to stop their scroll, double-tap our content and even comment on or save our posts. We also discussed the importance of creating a connection with our audience through the use of video content (namely Instagram Stories) which many of us groaned about - it’s tough to get in front of a phone and talk to yourself on camera when you’re used to being behind the scenes writing or planning or designing.
On a more personal level, attending Tuesdays Together was a bit nerve-wracking if I can be completely candid. Relative to other attendees, my business is still very fresh. Sometimes when I hear myself say “I’m an entrepreneur”, or “I have my own business” it still feels like I’m living someone else's life or telling someone else’s story. It’s something I’m working on but I’m happy to report that everyone at the event was warm, welcoming and encouraging and I as I drove home I couldn’t help but think “I belong here”.
Have you stepped out of your comfort zone lately? Tell me about it, I’d love to give you a virtual high five!