What to Outsource in Your Business
When you think of outsourcing, you might immediately think that it’s something you don’t have the time or financial resources for. Spending hours training a new hire or paying someone to do things that you can do can be hard to justify. But I’m going to challenge you to change your mindset on this one. Think of outsourcing as an investment in getting your time back.
What I mean to say is that outsourcing tasks that you’re not great at, that stress you out or that you simply can’t stand doing will give you back your time. That looks like more free time with your family, more flexibility to travel and even more time available to use as billable hours. You’re a photographer (web designer, painter, DIY’er) for frig sakes, why are you spending most of your time dealing with systems, organizing emails and uploading blog posts? If you’re nodding along and feeling like you’re on the verge of an existential crisis, it might be time to take your time back, and get back to your passion - or more accurately, your genius.
So what does that look like? Well, it could be as simple as using an online grocery shopping system rather than spending a chunk of your weekend wandering the aisles. It could be hiring a cleaning service to help you keep your house afloat while you focus on scaling your business. It might also look like finally investing in some help to keep your business running while you focus on making it grow.
Enter the elusive Virtual Assistant (if you’re not sure what that is, check out THIS POST). A Virtual Assistant can be many things - an administrative assistant, a customer service representative, a social media manager (to name a few). But more importantly, a VA can help you protect your time, your calendar and your boundaries.
So now that you’re up to snuff on what outsourcing really means, let’s figure out how it can work for your business.
VAs that specialize in admin tasks typically have a keen eye for detail and are very task-driven. Tasks may include email management, calendar management and scheduling, client support, data entry, travel arrangements, general research, and blog/publication submissions.
VAs with experience in project management may have an affinity for streamlining processes and scheduling tasks while working towards the completion of the big-picture goal. Tasks may include workflow set up/management, launch strategies and planning, and vendor management.
VAs who specialize in client experience may have exposure to many client management systems and have a reputation as a ‘people person’. Tasks may include creating and sending welcome packages, scheduling client meetings and coordinating services, gifting (onboarding or holiday) and course creation.
Social Media Management
VAs who have experience in SMM are often the first to know of changes to applications like Instagram, Facebook or Pinterest and are well versed in strategies to help grow your business's online presence. Tasks may include content creation, post scheduling, facilitating engagement, managing social feeds and running contents.
VAs who provide content planning services are knowledgable about creating editorial calendars and repurposing content for different online platforms (website, social feeds, etc.). Tasks may include curating content, creating content calendars and developing graphics.
VAs who specialize in marketing services can be familiar with various marketing avenues including email and social media marketing, and word of mouth marketing. Tasks may include creating email opt-ins, developing launch strategies, facilitating requests for testimonials, creating newsletters and other announcements.
VAs with experience in writing are able to get the message of your business across in a way that appeals to your audience and ideal client. Tasks may include website SEO, copywriting, blogging and editing.
There you have it, friend. A complete guide on what to outsource in your business. Let me know in the comments if you have any feedback or questions, I’d love to hear from you.